Canadian Electrical Wholesaler is published by Kerrwil Publications Limited with support from the EFC
Volume 2 • Issue 6


Those who risk nothing, have nothing!

This quote, which concluded the message from Jim Taggart, president and CEO of Electro-Federation Canada, illustrates the performance of different segments of our industry since the beginning of the year. Updated GDP figures from Statistics Canada are going in the same direction: some businesses on the rise, others down, and in full election year you will hear different versions on the reasons for this economic seesaw. In this issue, we take a sharp look sharp at this economy. You'll also meet a young woman already well known in the industry and who could endorse this headline. Good reading!

Line Goyette
Managing Editor, Canadian Electrical Wholesaler


Understanding and Responding to Disparity

By Jim Taggart
Disparity Never in my career in the electrical industry have I witnessed a more uneven, choppy start to a year. Some provincial markets are performing well; others are having difficulty. Some product sections are having good starts to the year, other segments are doing poorly. In short, we have some members pleased and others are disappointed. So why the disparity in performance? The obvious explanation is to tie it to the economy. However, I believe that this is just one of the reasons. The bumpy market can also be explained by... Read More

Peers & Profiles

Cara Backman — Open to Everything, Even Life's Surprises

By Line Goyette
Cara Backman We in the electrical industry always talk about succession, its urgency, and the difficulty in doing it well. This month we present a young woman who adds another dimension to succession. She fell into the Franklin Empire orbit at birth, but could have chosen a different career. Why choose our industry? How does she perceive it? The challenges, the commitment? Cara Backman, Marketing Manager for Franklin Empire. She's the fourth generation of the family to work at the electrical distributor... Read More

Best Practices: Marketing

Social Media: Is It the Future for the Electrical Industry?

By Paul Eitmant
Future of Social Media A few months ago, I had a conversation with a friend in the electrical industry who told me his account had decided to invest in a social network campaign rather than the established marketing tools (space advertising, direct mail, and so on). I know we have to look at these situations one by one, but at the same time, as an old school marketer I was surprised, but not ready to admit it won't work. Listed below are key points you need to understand before you make a decision on the new way of getting your message to your ultimate end users... Read More

Best Practices

Amazon Upgrades from Supply to Business

By David Gordon
Amazon Supply for Business Amazon is considered one of the most innovative companies in the world, which, considering that they are a US$90 billion company, is pretty amazing. In fact, a Google search of "Amazon innovative company" yields 4.4 million entries. They regularly make publications' top 10 lists. Jeff Bezos is given all of the credit but, realistically, in a company this large there need to be many different people generating ideas but their idea to essentially evolve to an intermediary model and provide marketplaces for buyers and sellers enables them to generate revenues with nominal risk and essentially is an evolution of their business model of using "other people's money." Read More

Manufacturers' Representatives

Electrifying the Next Generation

By Karen Jefferson
Next Generation Working with reps, manufacturers and distributors in 17 different industries provides me with a unique view of similarities, as well as disparities, between the industries. No matter what the conference, I typically meet folks that are in their 40s, 50s, 60s, and sometimes beyond. However, there is a noticeable absence of young folks in most every industry. Is that because attending a conference is to be earned? Or perhaps the youngsters are not yet in managerial positions. Or maybe there is a dearth of 20- and 30-somethings getting into the rep or manufacturing business. How to attract youth? What if manufacturers, reps and distributors funded a six-month industry boot camp? Read More


Canada's Underground Economy Steady at $42.4 Billion

Underground Economy In 2012, total underground activity was $42.4 billion in Canada or about 2.3% of gross domestic product (GDP). This proportion had trended down during the mid- to late 1990s from a high of 2.7% in 1994 to a low of 2.2% in 2000. However, after a brief uptick in the early 2000s the proportion remained relatively stable between 2.3% and 2.4%. From an income-based approach, the largest share of the underground economy income went to employees (47.7%), followed by corporations (28.8%) and unincorporated businesses (23.4%). Wages paid under the table and undeclared tips represented $1,466 for every job in the business sector in 2012... Read More


February GDP Stable Following January Decline

Canadian GDP Real gross domestic product (GDP) was unchanged in February following a 0.2% decline in January. An increase in the output of service industries, primarily retail trade, was offset by an overall decline in goods-producing industries. Real GDP growth was revised down to a 0.2% decline in January 2015 and revised up to a 0.4% increase in December 2014. Increases were recorded in retail trade and the finance and insurance sector as well as the public sector (education, health and public administration combined). On the other hand, wholesale trade, transportation and warehousing services as well as accommodation and food services posted declines... Read More

Canadian Electrical Wholesaler is published by Kerrwil Publications Limited with support from the EFC
Kerrwil Publications Limited, 538 Elizabeth Street Midland Ontario, L4R2A3