Canadian Electrical Wholesaler is published by Kerrwil Publications Limited with support from the EFC
Volume 2 • Issue 14


New technologies work for us, but we have to use them to benefit

During Electro-Federation Canada's annual conference this past May in Banff, Professor Thomas P. Keenan told us about a set of apparently insignificant applications and actions that we regularly perform on our personal computers that generate valuable information for companies that could easily target us with advertising campaigns. Some of these insignificant actions take on greater meaning when personal data are exchanged. Whether you are reluctant or completely at ease with the integration of new technologies and applications in our lives, they are indeed out there, performing calculations for us, driving our vehicles, seeking out new customers, and working on our behalf in many other ways. All in this issue and more. Good reading!

Line Goyette
Managing Editor, Canadian Electrical Wholesaler


Wesco Women National Association of Professional Women Honours WESCO Branch Operations Manager
The U.S. National Association of Professional Women (NAPW) has honoured WESCO's Cathy Kitchen as a 2015-2016 inductee into its VIP Woman of the Year Circle...
Luc Chatillon Stelpro Welcomes Luc Chatillon to Their Sales Team
Stelpro is pleased to announce that M. Luc Chatillon is joining the STELPRO team as a sales representative…
Pentair Pentair to Acquire Erico Global Company
Pentair Plc has agreed to buy Erico Global Company for US$1.8 billion in cash, including the repayment of Erico debt…


The New Sharing Economy

By Rick McCarten
Sharing Economy With new apps for our smartphones, the latest trend has been towards a sharing network. Look at the growth of Uber and Airbnb. These services allow people who would normally never connect to do business with one another anywhere in the world. Estimates from Entrepreneur Magazine peg this sharing economy to grow to $335 billion by 2025 as smartphone use grows and entrepreneurs discover new ways to use it. Sharing is really no more than bartering, and bartering and trading have been around for a long time. Arguably, the first form of business trading was sharing: people exchanging goods and services... Read More

Best Practices: Marketing

Converting Emails Into Sales Through Thoughtful Communications

By David Gordon
Sales Conversions Okay, electrical distributors and manufacturers are not known, surprisingly, as the best marketers on the planet. But we're also not the worst. A number are migrating their marketing efforts from focusing on premiums, promotions and events to a broader array of marketing tools and functions. An asset that is under-utilized by many companies, and abused by some, is email addresses. How can this asset be aggregated and enriched? Read More

Peers & Profiles

Northern Cables - Working And Implementing the Plan for Success

By John Kerr
Northern Cables Northern Cables Inc. is a Canadian company. It manufactures armoured cables and employs 145 people at its three plants in Brockville and Prescott, ON. Each month, the company manufactures several millions of metres of low-voltage, armoured electrical cables for commercial and industrial applications, where tight specifications require a high quality electrical cable. CEW spent some time with Shelley Bacon, CEO of Northern Cables, who is understated, driven and passionate about wire and cable. Not many people have had the experiences and hands-on wire lessons that Bacon and his team in Brockville have… Read More


Why We Shouldn't Fear the Rise of Robots

By Peter Nowak
Rise of Robots Robot angst is everywhere. Over here, there's a robot that can mix cocktails. Beware, bartenders, your future is in peril. Over there, cars are driving themselves. Better start looking for a new career, cabbies. The fear is understandable because guessing which human jobs will soon be irrelevant is as easy as looking at a horse and considering that it used to be our primary method of transportation. Thinking about what comes next, thanks to robots, is much harder. For an amazingly imaginative species, we humans are proving unable to perceive what the future may hold. In the absence of that widespread imagination, it falls to the dreamers to show the way... Read More

Best Practices: Wind

Help Wanted: Where Are the Next Salespeople Coming From, Part 2

By Jason Bader
Next Gen Salespeople In Part 1, Jason spoke about his concern for the future of outside sales: "the problem we all face is this: sales careers are not in vogue." He laments a lack of competitiveness among the generation of young people joining the workforce today. "Isn't sales supposed to be about crushing the competition," he wrote. Jason also commented on this generation's lack of communication skills. "Knowing how to actively listen, formulate probing questions, cultivate relationships and show empathy are all necessary arrows in the salesperson's quiver." In Part 2, Jason offers two suggestions on where to find these qualities in prospective employees... Read More


How Exactly Can Data Improve an Organization's Efficiencies? 5 Examples

Data Improves Efficiency With a good intelligent lighting system, the data gleaned can be as granular as necessary to gain insights. For example, off-the-shelf motion sensors have on-off cycles. Once activated, the time-out is generally set for 15 or 30 minutes. In a warehouse setting, a crew member may enter a specific aisle on a forklift to pick up and remove a pallet. He is there for only a minute or two, but the lights stay on for 15 minutes. If data from the lighting system show that the typical time in the aisle is two minutes, the motion sensor can be set to turn off more quickly. The resulting savings can be impressive. Here are four more examples… Read More

Sharing Economy

Q 2 Residential Construction Investment Up 4% Year over Year

Q 2 Residential Construction Investment in residential construction totalled $28.9 billion in the second quarter, up 4.0% from the same quarter in 2014. From a national perspective, renovation spending (up 4.3% to $13.9 billion), investment in apartment and apartment-condominium buildings (up 9.9% to $3.9 billion) and acquisition costs for new dwelling units built (up 9.9% to $2.7 billion) were responsible for most of the 4.0% increase. Total investment in residential construction increased in four provinces: Ontario, British Columbia, Prince Edward Island and Nova Scotia... Read More

Economy: Building Permits

July Building Permits Decline Slightly from June

Building permits Building permits issued by Canadian municipalities edged down 0.6% to $7.7 billion in July, following a 15.5% increase in June. Lower construction intentions in the non-residential sector accounted for much of the decrease at the national level... Read More

Canadian Electrical Wholesaler is published by Kerrwil Publications Limited with support from the EFC
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