Canadian Electrical Wholesaler Coopers Industries
Canadian Electrical Wholesaler is published by Kerrwil Publications Limited with support from the EFC
Volume 3 • Issue 19

Message From The Editor

The third generation is in

Last week's big events were EFC's economic forums in Montreal and Toronto. These events are a great opportunity for young professionals to network with established colleagues. Here in this issue we meet several young third or fourth generation professionals. It is a very present reality in our industry, and right here at Kerrwil Publishing. I'm now working with the third generation of the Kerr family. Jack Kerr was president of Kerrwil when I joined the group. I continued with his son John, our current president and publisher, and now I work side by side with John's daughter Julie. Read in this issue what pushed her to take the plunge and join us. We welcome her and are pleased that she shares our passion for the industry and Kerrwil's philosophy from the beginning: "We will be a member of the industry first and publisher second." Welcome Julie and good reading!

Line Goyette, Managing Editor  

Changing Scene

Cadet Logo Cadet Manufacturing Sold to Ireland-Based Glen Dimplex Group
Canadian heating products company Cadet Manufacturing, founded in 1957, will be acquired by Glen Dimplex Group, the world's largest electrical heating manufacturer. Both are privately held companies managed by their founding families…
EFC Scholarship EFC Scholarship Program Sets Record Awarding $136,000/53 Scholarships
Electro-Federation Canada (EFC) and its members have awarded Canadian university and college students $136,000 across 53 scholarships. This initiative has supported students with over $1 million in funding since 1994…
Matt McCarron LEDVANCE Names Matt McCarron Vice President of Industrial Commercial Channel
As Vice President of Industrial Commercial Channel for the United States and Canada, Matt McCarron will fill the role held by Mark Corcoran, who retired this year but is acting as a senior advisor over the coming months…

A sleek linear LED style within your budget
Philips Philips Ledalite FloatPlane LED suspended and wall mount luminaires offer great performance in a sporty, low-profile design. FloatPlane's sleek minimalism (only 1.2"h x 8"w) blends seamlessly into your unique layout, and the distribution options of 70% up, 75% down and 100% down give you further flexibility. FloatPlane's astounding performance offers outputs up to 129 LPW. Now you can have the distinct energy savings of LED, with the affordability of fluorescent luminaries. Read More

Human Resources

The Surge of Women in the Workforce

By Paul Eitmant
Paul Eitmant Considering the United States may have its first women president, I started my brain cells working on the growth of women in our workforce. Canada has already had 12 women who have served, or are serving, as the first minister of a Canadian government. Of these, one was prime minister of the country (Kim Campbell, 1993), eight were premiers of a province, and three were premiers of a territory. An article from Statistics Canada looks at the number of women in the Canadian workforce. I found information interesting enough to share highlights with you. Read More

Best Practices

Targeting Accounts — A Specialist's Role

By Frank Hurtte
Frank Hurtte I recently attended a day-long distributor planning session, a sales meeting that ended with a "round-robin" planning session. Salespeople spent a few minutes at each table talking about existing opportunities and future targets. Soon after the meeting, it hit me like a ton of bricks: salespeople knew their assigned accounts but didn't fully understand the targeting process. Proper targeting is the key to successfully launching new products. For each new product answer the following questions… Read More

Peers & Profile

Meet Phillip Pallotta, Winner of the 2016 J.W. Kerr EFC Scholarship

Phillip Pallotta Ryerson marketing management student Philippe Pallotta from Vaughan, Ontario, has been awarded the J.W. Kerr - EFC Scholarship, offered under Electro-Federation Canada's scholarship program. "I want to help make the electrical industry a better and more environmentally friendly market," says Philip. "Being eco-friendly is a huge marketing tactic in the electrical field, and I want to make sure that we continue to build and develop new products that sustain and make the 'going green' image most companies portray a reality in the field." Read More


Why You Should Do Something That Scares You

By Julie Kerr
Millennial You open the doors, and walk down the stairs to the basement. Stepping through the hall littered with pictures of the greats — Jon Belushi, Martin Short, Steve Martin — you ask yourself what on earth are you doing here? There are a few chairs scattered throughout the dimly lit, dungy room and people begin filtering in one by one. You take a seat and your entire body starts to sweat as you become overwhelmed by... Read More


Wholesale Sales Rise 0.3% in July

Graph The value of wholesale sales rose 0.3% to $56.5 billion in July, a fourth consecutive monthly gain. Increases occurred in five of seven subsectors, representing 72% of total wholesale sales. In the machinery, equipment and supplies subsector, sales rose 0.6% to $11.2 billion, the highest level since January 2016. Sales increased in six provinces, led by Ontario and Quebec. In volume terms, overall wholesale sales remained unchanged in July. Overall Inventory levels also remained unchanged. Read More

Looking Back

The Recession Approaches — 1982

Books The year 1982 started on a relatively good note for electrical distributors. Sales in the first three months were at generally acceptable levels, due mainly to a carryover from the previous year. Then in the second quarter the bottom fell out of the market. Believing that CEDA would soon feel the brunt of the recession, the Board of Directors began a re-examination of the budget in April to see where expenses could be trimmed. Read More

One Particular Counter

Dixon Electric Sudbury Renovation

Storefront Newer, bigger, better. Watch this video about customer- and employee-focused front and back office improvements at Dixon Electric Sudbury. Read More


Average Salaries by Years of Employment

Experience pays. People with 20+ years make double the earnings of newbies. Read More

Canadian Electrical Wholesaler is published by Kerrwil Publications Limited with support from the EFC
Kerrwil Publications Limited, 538 Elizabeth Street Midland Ontario, L4R2A3