Canadian Electrical Wholesaler
Canadian Electrical Wholesaler is published by Kerrwil Publications Limited with support from the EFC
Coopers Industries

Message From The Editor

Is our industry different from other industries?

We all follow with interest what is happening on the other side of the border. Apart from any partisanship, these are our neighbours along a 6,000+ km border (excluding Alaska) and our most important trading partners. I ask if we're different from other industries because you will read under Carol McGlogan's byline that all players (read competitors) in the electrical industry agree no matter their place in the supply chain to promote an open market and adopt best practices for exchanges between the two countries. Unanimity or consensus between competitors is not always easy to achieve — see the pricing strategy in another article in this issue — but it seems that NAFTA concerns are revealing a unanimity that often manifests itself in our industry. Good reading!

Line Goyette, Managing Editor  

Changing Scene


NAFTA and Electro-Federation Canada

By Carol McGlogan
Electro-Federation Canada The renegotiation of NAFTA draws headlines in Canada as this critical agreement between Canada, Mexico and the United States has been a key pillar of our economic performance for the last 25 years. The "undoing" of NAFTA will send supply chains into a tizzy and ultimately make all of us in North America less competitive globally. Electro-Federation Canada worked with NEMA (National Electrical Manufacturers Association) in the U.S., CME (Canadian Manufacturers and Exporters), and our own Canadian membership community to identify the strategic priorities and initiatives to be included in NAFTA. Read More

Best Practices

A Lesson in Pricing and Competitive Aggressiveness

By Paul Eitmant
Channel Marketing Group A leader in LED technologies reports an 8% decrease in revenue ending June 2017. Cree first brought the blue LED to market in 1989, and today Cree's XLamp LEDs have continually exceeded industry standards for brightness and efficiency. Indeed, XLamp LEDs were the first "lighting-class" LEDs — bright enough to be used in general-illumination applications, such as desk lamps, ceiling fixtures and streetlights. In addition, Cree's extensive line of high-brightness LEDs are also introducing new performance levels to outdoor video displays and decorative lighting. Read More

Peers and Profiles

Wesco's Jordan Prins on Hyper Competition, Green Technology, and More

IDTechEx Jordan Prins is an account manager at Wesco Distribution in Abbotsford, British Columbia. He has been in the electrical industry for over a decade and is the second generation of his family to work in this field. Jordan has followed in the footsteps of his father, Norman Prins, who was well established in the electrical industry for many years. He is still a great source of inspiration for Jordan and is there whenever Jordan needs advice or clarity on just about any issue. CEW had an opportunity to ask Jordan about his career and the industry. Read More

Market Research

NEW! 2018 Pathfinder Report

SaskPower's Maximize your company's growth and profitability with the 2018 Pathfinder Report, a comprehensive statistical overview of Canada's full-line electrical channel. It's the benchmarking and market analysis source for Canada's electrical channel. This 34th edition is published by Electro-Federation Canada (EFC) in collaboration with Kerrwil Publications. "Kerrwil established Pathfinder 33 years ago to provide an in-depth analysis of the electrical channel one branch at a time," explains Publisher John Kerr. Read More

Looking Back

Offshore Oil Key to Future: Newfoundland

Franklin Empire The spin-off for electrical distributors from seabed oilfields discovered off Newfoundland in 1979 was expected to be tremendous once serious development began, but don't hold your breath waiting for a boom to come, distributors were warned. Jim McLoughlan, president of McLoughlan Supplies Ltd., St. John's, cautioned that oil companies "won't move much beyond exploration for a while. They won't go into production until they have firm contracts with both the federal and Newfoundland governments. All this could take a long time." However, he was optimistic that once the boom started, "We in the electrical distribution business will get our share of the work." Read More


New House Prices Inched Up in June

Statistique Canada In June, new house prices in Southern Ontario paused from their recent upward climb, curbing the national increase at 0.2%. This was down from a 0.8% increase in April and a 0.7% gain in May. Vancouver (+1.5%) and Ottawa-Gatineau, Ontario part (+0.9%) were the top contributors to the national gain. This was the largest increase in Ottawa-Gatineau since April 2011. Builders in both metropolitan areas cited improving market conditions as the main reason for the increase. Overall, prices were up in 8 CMAs, down in 5 and unchanged in 14. Read More


Investment in New Housing Construction Rose 7.2% in June YOY

Statistique Canada Investment in new housing construction rose 7.2% from June 2016 to $4.7 billion in June 2017. The increase resulted mostly from higher investment in single family dwellings (+$257.9 million). All but one province saw an increase in new housing investment. The largest increase was in Quebec (+$82.6 million), followed by Alberta (+$72.5 million) and British Columbia (+$57.4 million). Newfoundland and Labrador posted a decrease of $7.4 million (-26.2%) compared to June 2016. Read More

Survey Says

Inside Sales Rep Annual Salary Overview

Pathfinder Including commission, profit sharing, bonuses and regular pay, sales reps average an annual maximum salary of $57,450. Read More

Canadian Electrical Wholesaler is published by Kerrwil Publications Limited with support from the EFC
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