Canadian Electrical Wholesaler
Published by Kerrwil Publications Limited with the support of Electro-Federation Canada (EFC)
Cooper Industries

Message From The Editor

They inspired us; here are their stories again

Because their ideas and values inspire us all year round and give impetus and direction to our industry, we reprise in this issue profiles of leaders who shared their stories with us in the past year. I wish you a year full of success at all levels, personal and professional, and we will continue this year to meet with today's and tomorrow's leaders to better understand the industry in which we operate. As a bonus, four young professionals and their look at our industry. Once again, an excellent year filled with success. Good reading!

Line Goyette, Managing Editor
linegoyette@kerrwil.com  

Peers & Profiles

Rachelle Caron: a Leader Who Stares Change in the Eye

By Line Goyette
Westburne Rachelle Caron, General Manager of Westburne, hails from the Gaspé, which might explain why she's both fearless and can see emerging market trends from a mile away. In the changing world of distribution, this is a major asset. Behind her composure is a formidable leader. A chartered accountant by training, Rachelle describes her career as non-traditional, and since assuming leadership at Westburne she's achieved brilliant success. Read More

Peers & Profiles

Shirley Coyle: Calm, Composed, and Fully Engaged

By Line Goyette
Cree I met Shirley Coyle, President of Cree Canada and IESNA 2016-2017, when she was speaking at an IES Montreal Section meeting on March 21. The conference focused on the convergence of intelligent lighting systems with the Internet of things, and how this convergence would help improve the quality of our lives at work and at home, improve security, and increase the value of building systems. Her composure as we discussed such a complex topic reflects her extensive experience in the lighting industry and her involvement in IES committees. Read More

Peers & Profiles

Michael Gentile — A Leader Whose Drive for Innovation Serves Him Well

By Line Goyette
Philips Lighting Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished career in the electrical industry and more recently the lighting industry. None of this is by chance. Always in decision-making circles since beginning his career, Michael spends the first 10 years first at Siemens, and subsequently in lighting at Osram as Vice President Finance and Vice President Sales and Marketing. After that, he joins Philips Lighting. Read More

Peers & Profiles

SaskPower's Mike Marsh: A People-Centred Approach to Leadership

By Scott Williams
SaskPower Mike Marsh, President and CEO of SaskPower, has been a leading figure in Saskatchewan's electricity industry for almost 25 years. Joining SaskPower in 1991, Mike began his career in engineering and maintenance. He spent the next two decades playing a key role across a number of business functions, taking the helm as President and CEO in 2014. During Electricity Human Resources Canada's most recent awards ceremony, then-board chair Norm Fraser described Mike as "a great leader with a fair and amicable way of engaging with people, having strong labour relations skills from years of experience at the bargaining table. As a proponent of health and safety, Mike possesses the necessary experience to support and lead the industry forward." These comments formed the basis of CEW's conversation with Mike. Read More

Peers & Profiles

Tim Horsman: The Pragmatic Philosopher

By Line Goyette
E.B. Horseman A few months ago, I had lunch with industry colleagues who are members of CEW's editorial advisory board. When I told them I would soon be in Vancouver, they all said, "You have to meet Tim Horsman." I needed no prompting because I was already curious about Tim and the family business — E.B. Horsman & Son. Tim is the fifth generation Horsman to lead the company. He sits on the Affiliated Distributors (AD) Executive Board. He's also Past Chairman of Electro Federation Canada's Board of Directors, Past Chairman of EFC's Supply & Distribution Council of Canada, Past Chair of Canada's Best Managed Companies… the list goes on. Read More

Peers & Profiles

Nathalie Pilon — A Calm Visionary with Vibrant Energy

By Line Goyette
ABB Since her arrival at the head of ABB Canada in fall 2015, a constant-good-news flow happens with Nathalie Pilon: a collaboration with Nova Bus (a division of Volvo Buses) for ABB's first automated electric bus charger in North America, a Davos announcement with Minister Navdeep Bains for the North American Centre of Excellence in e-Mobility located inside a $90 million investment for the company's new Canadian headquarters... Read More

Peers & Profiles

In a Changing World, the News Is Good for John A. Preville

By Line Goyette
LEDVANCE John A. Preville, President and CEO of LEDVANCE Canada, the company born out of the former Osram Lamps business division, is a happy man. He sees challenges and opportunities everywhere, and for this industry veteran and Concordia University alumnus, that's what gives him the impetus to move forward. A member of the lighting industry for over 16 years, he has seen market transformations and technological innovations firsthand, and firmly believes that all these transformations, including the new Canadian operations, are opportunities to solidify links with his preferred partners in the distribution channel. Read More

Millennials

Diversity and Inclusion (D&I): A Revolutionary Trend?

By Jean-François Bourqui
Southwire Diversity and inclusion (D&I) is a term that companies are starting to zero in on, and as a result, is quickly becoming a trend. Creating a diverse workforce and an inclusive work environment for employees is a priority for many forward thinking organizations, which are focused on sustaining successful and long-term multi-generational businesses. The Merriam-Webster dictionary defines "diversity" as the state of having people who are different races or who have different cultures in a group or organization. "Inclusion" is defined as the action or state of including or of being included within a group or structure. However, in a business sense, the meaning and need for D&I are so much more. D&I in some ways are like bacon and eggs. They are not the same, but together make up a winning combination. Read More

Millennials

Value Selling

By Taylor Gerrie
Gerrie Electric How can we make a customer successful and continue to grow? What can we do to help them win orders in their respective industries against their competition? Why should they do business with us? For suppliers and distributors, these are very difficult questions because often customers believe that the answers to these questions can be "I need a better price." One of the most challenging concepts in business is to influence a customer away from the concept of "price negotiating" towards "selling on value." Read More

Millennials

Watch Your Tone

By Shoynear Morrison
Sonepar The importance of using the right tone within communications and marketing can be easily underestimated. Within these fields words are used to convey specific messages and meaning regarding a brand. What does the word tone mean and how can understanding its meaning allow you to apply this literacy device? Well… tone is the way we say something and creates emotion. Whether that emotion is conveyed as passion, anger, sympathy, etc. is up to you. You can easily convey a specific message through not just what you say but how you say it. Read More

Millennials

Wesco's Jordan Prins on Hyper Competition, Green Technology, and More

Wesco Jordan Prins is an account manager at Wesco Distribution in Abbotsford, British Columbia. He has been in the electrical industry for over a decade and is the second generation of his family to work in this field. Jordan has followed in the footsteps of his father, Norman Prins, who was well established in the electrical industry for many years. He is still a great source of inspiration for Jordan and is there whenever Jordan needs advice or clarity on just about any issue. CEW had an opportunity to ask Jordan about his career and the industry. Read More

In The Next Issue

Finally, smart buildings

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Published by Kerrwil Publications Limited with the support of Electro-Federation Canada (EFC)
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