Canadian Electrical Wholesaler
Published by Kerrwil Publications Limited with the support of Electro-Federation Canada (EFC)
Cooper Industries

Message From The Editor

Looking ahead with optimism

A few weeks ago readers responded to our health and economic climate survey of your company. We thank you for that and share results in this issue. We also present additional research findings, from Electro-Federation Canada's research report on succeeding in the digital age. Is your company ready to face the inevitable digital transformation ahead of us? It seems that time will no longer serve as an excuse in this area. See the main findings of this research. Good reading!

Line Goyette, Managing Editor


Changing Scene

  • ABB Completes Acquisition of GE Industrial Solutions
    The US$2.6 billion transaction, announced last September, offers substantial value creation potential within ABB, including growth opportunities from coupling ABB's digital offering, ABB Ability, with the extensive GEIS installed base…

  • E.B. Horsman & Son Donates $50,000 to the BC Children's Hospital Foundation
    For the ninth year in a row, E.B. Horsman & Son presented a cheque for $50,000 to BC Children's Hospital Foundation (BCCHF) during last month's Miracle Weekend Telethon. E.B. Horsman & Son has supported BCCHF for over 26 years, fundraising and donating a cumulative total of $847,000…

  • David Nathaniel at Get a Grip on Lighting
    Last month, Standard CEO David Nathaniel was invited on the Get a Grip on Lighting podcast to talk about his company, in which he got his start selling electrical tape with his dad from their home in Montreal…

  • Last Chance to Enter EFC's 2018 Marketing Awards
    Profile your organization as a leader in the Canadian electrical industry by showcasing your innovative marketing campaigns. Entry deadline: July 18, 2018…

  • Techspan Industries Inc. Completes Acquisition of Fusetek
    Effective June 12, 2018, Fusetek became a wholly owned subsidiary of TechspanTechspan Industries. Fusetek produces industrial fuses and related panel products, which it sells through electrical distributors across Canada…

  • Britech Names Ontario Sales Rep
    Britech Heating Cables and Controls, a national manufacturer and distributor of heating cables for industrial, commercial and residential applications, has appointed Intralec Electrical Products Ltd. as its representative for Ontario, excluding the Ottawa and Gatineau areas…

  • Domino Highvoltage Supply Appoints New Inside Salesperson
    Domino Highvoltage Supply welcomes Deanna Morin as the new inside salesperson at the company's Edmonton office. Deanna brings with her 23 years of experience in the industry…

  • Tom Pankratz Joins Mersen as VP Distribution Sales and Customer Care USA/Canada
    Tom brings a successful track record working with electrical and electronics distributors, buying groups and manufacturers' representatives. He comes to Mersen from Appleton Group, where he held a variety of sales leadership and global account management roles...

  • AD Hosts First Combined Finance & HR Summit
    The 2018 AD Finance & HR Summit welcomed 195 attendees from 109 independent distributors and service providers across North America representing 7 industries…

  • Eaton Electrical Leadership Changes
    Molly Murphy has been named Senior Vice President, North American Sales, and Jeff Krakowiak has been named Senior Vice President, Marketing and Commercial Operations, effective August 1. During the transition, Molly will work with Dave Bucklew, who is retiring on November 9, 2018…

  • Call for Participation: EFC's New Digital Supply Chain Steering Committee
    In an effort to mobilize the industry with digitalization, Electro-Federation Canada is establishing a supply chain steering committee. This group will help advance the industry's supply chain practices…

  • Rockwell Automation Announces Senior Leadership Transitions
    Frank Kulaszewicz, currently Senior Vice President, Architecture & Software, will assume leadership for Control Products & Solutions. Fran Wlodarczyk, currently Vice President, Control Visualization Business in A&S, has been promoted to Senior Vice President, A&S…


EFC Introduces Its New Brand Identity

By Carol McGlogan
Electrofed I am writing this article on the heels of a successful Electro-Federation Canada (EFC) conference in Vancouver. Member feedback identified that the networking, speakers, hotel and beautiful weather all contributed to the event's success. Yet there was something different in the air that created a new energy among those who attended. I believe the energy was created by the launch of the new EFC brand, which included an overall renewed vision and mission for EFC. Our new vision speaks to the community we represent as manufacturers, distributors and manufacturers' reps, and the innovation and contributions our industry makes to society. Our new brand image, messaging and positioning reflect the key game changers in the market that members identified. Read More

Taking Stock

What's Our Legacy for the Next Generation?

By Paul Eitmant
IP Internationnal Group What are we leaving behind to the next generation? The landscape in the electrical industry has changed in the last 35 years. To my point, we have numerous companies that have been family owned and operated for years. It's been a pleasure to see companies continue the growth in which the first generation started. Today through many acquisitions in the electrical distribution channel we have two out of four companies controlling the majority of our industry in Canada. In the same time period, similar acquisitions occurred in the manufacturing sector. Throughout this change our industry is still growing in profitability. Read More


Transforming the Electrical Industry in a New Digital Age

By Rob Nadler and Swati Patel
Electrofed Digitalization is set to take a strong hold of all business models, transforming how companies access, monitor, engage with and service customers. Today's customers are not passive consumers; they rely on real-time digital access to information to make purchasing decisions. Businesses must consider how to apply digital technologies and digitized data to connect with customers to help reshape their paths to purchase. This digital lens provides improvements to business functions, operations and overall processes by creating stronger insight and knowledge so businesses can take action. Read More

Market Research

CEW Survey of Electrical Companies: What You Told Us

Kerrwil To gain a broader understanding of the Canadian market as a whole, CEW recently conducted a survey of electrical companies from across Canada. Readers rose to the occasion, providing the data that we discuss below. In our initial question we asked respondents to compare their last quarter results from 2018 against those from the same quarter last year. The survey results show a promising upward trend of growth, which in some cases has shown substantial gain. The largest growth revealed that 20% of respondents report revenue up 4-6% over the same quarter last year. In total 71% of respondents identified growth over last year. Read More

Survey Says

Total Electrical Market Sales by Region

Pathfinder Ontario dominates the electrical sales market with 37% of the country's electrical product sales. Quebec represents the second largest market with 22% of sales. Read More


Wholesale Trade Up 0.1% in April

Statistique Canada Wholesale sales edged up 0.1% to $63.1 billion in April. Sales were up in three of seven subsectors, accounting for 54% of total wholesale sales. Increases in the machinery, equipment and supplies and the food, beverage and tobacco subsectors were almost completely offset by declines in the motor vehicle and parts subsector. The machinery, equipment and supplies subsector rose for the third consecutive month, up 2.3% to $13.0 billion. In volume terms, wholesale sales were unchanged at $54.8 billion. Wholesale inventories edged up 0.1% in April to $82.6 billion, the first increase in three months. Higher inventories in four subsectors, representing 45% of total wholesale inventories, offset declines in three subsectors. Read More

From Our Last Issue

From Our Last Issue
  • Brands Are Not Irrelevant. They Matter
    Today as we approach the 20th anniversary of the Internet age, it's evident the demise of the brand has been often overstated. We have all watched, sometimes in horror, as consolidation swallows up brands under new banners. While accountants drive margins and cut costs, they find years later they have opened the door to competitors who are more and more active in brand building, awareness and getting and converting the engineering fraternity and winning the new spec. Brands matter and marketing those brands matters. What is somewhat disturbing is the thinking that the meaning, role, value and stature of a brand seem to be quickly dismissed. But what is even more apparent is the lack of understanding of what it takes to build a brand.

  • Revenue Generation, Content Takeaways from B2B Online Conference
    eCommerce continues to be a heavily discussed issue within the electrical industry, with distributors investing in aggregate millions of dollars, and manufacturers redesigning sites, investing to build, manage and enhance product content and considering the alternative channels that eCommerce is creating, be it Amazon Business, Grainger and Zoro, HomeDepot, Ferguson, AutomationDirect, and a myriad of alternatives. A challenge for many is what information is "right"? It's a loaded question as "right" is in the eyes of the beholder (or should we say, the person trying to sell you something?). One such source is B2B Online, which was held earlier this month. Remi Ducrocq, CEO of Kyklo, an eCommerce provider to automation distributors and electrical distributors seeking commerce-enabled sites for their automation business, attended B2B Online and shared his insights.

  • Supporting Next Generation Talent
    With the electricity sector experiencing changes on so many fronts — technological, demographic, political — it is no surprise that the careers traditionally associated within the sector will also be affected. That's not to say that jobs will disappear overnight — we're still going to need powerline technicians to keep the wires working — but the increasing digitalization of the sector will see some of the tasks associated within job classifications evolve. Some jobs will indeed become redundant, but others will emerge to take their place, and still others will merely be redefined. Rather than see this is a negative, it proves a wonderful opportunity to engage the next generation of talent, many of whom may not have thought of the sector as the most innovative and creative sector in which to kick-start their career.

  • Jason Prevost — EFC's Inaugural Pioneer Award Winner
    Jason Prevost, Executive Vice President at Standard, received the first-ever Pioneer Award at Electro-Federation Canada's 2018 annual conference in Vancouver. This award highlights an outstanding leader, an EFC member, who has contributed to the advancement of the Canadian electrical industry over the past five years. Jason has played a key role in encouraging the industry to adopt new practices that welcome and recognize the expertise of young people in our industry. After just over three years ago, the network now has 453 members across Canada and you can read about them in our pages every month. Here's a profile of Jason Prevost.

In The Next Issue

The problem with product equivalents

The Electrical Stock Market

Track the stock market performance of 25 publicly traded electrical equipment suppliers and electrical wholesalers. Updated weekly.

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Time for a Change? New Job Openings

Access the latest job and career opportunities in Canada's electrical industry today. New listings posted regularly. View Current

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Published by Kerrwil Publications Limited with the support of Electro-Federation Canada (EFC)
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